My site doesn’t show up on Google. What should I do?
When a site doesn’t show up on Google, the cause is usually one of a few well-known steps. Go through the checks below in order; each step has a free tool you can use.
See whether your site is indexed
Search Google for “site:yoursite.com”. If no results appear, your site isn’t indexed yet; if a few pages appear, the problem isn’t the index but your ranking.
Free SEO analysisAdd your site to Search Console and submit a sitemap
Add your site to Google Search Console and verify it, then submit your sitemap.xml URL. This is how discovery of new sites is sped up.
Sitemap checkMake sure no rule is blocking your pages
A “Disallow: /” line in robots.txt or a noindex tag on your pages removes the site from search entirely. Development settings forgotten at launch are the most common cause.
robots.txt tester
Free analysis; lists indexing, speed, content and AI readiness issues in order of importance. No sign-up required.
Fix technical errors
If pages return a 404 or 5xx error, redirects loop, or the HTTPS certificate is faulty, Google won’t index the pages.
Bulk status code checkWrite a unique title and content for every page
Near-identical pages of just a few sentences are seen as low value and may not be indexed. Let each page focus on a single service or question.
On-page SEO checkerShow up when your brand name is searched
First aim to rank first when your brand name is searched: Organization schema, your Google Business Profile and links to your site from your social profiles speed this up.
Schema generatorEarn your first links
Google is slow to discover and trust new sites that have no links. A few links from trustworthy sites in your industry bring the first rankings.
Topic-based backlink networkBe patient and measure
It usually takes a new site a few weeks to a few months to establish itself in search. Track the number of indexed pages and impressions in Search Console every week.
SEO site audit
AutoAiSeo runs these checks for you
- Runs a technical audit when your site is added; shows noindex, robots.txt and redirect errors in order of importance
- Monitors pages that aren’t indexed once you connect Search Console
- Writes original articles for the questions your customers search for and publishes them to your site
- Earns backlinks from real business sites relevant to your topic
Frequently asked questions
When will a new site show up on Google?
Can I pay Google to appear in organic results?
My pages show up in the index but I don’t appear in searches. Why?
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ReadSee where your site stands in 20 seconds.
Find your technical issues and AI visibility gaps with a free analysis, then leave the fixing to AutoAiSeo.
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