Free · No sign-up required
UTM link builder
Add a source, medium and campaign name to your campaign links and see in Google Analytics which post brings visitors and sales. Everything runs in your browser.
UTM parameters
Write values in lowercase and consistently; Google Analytics counts uppercase and lowercase spellings as separate sources. Don’t use UTM on internal links; it splits the visitor’s session.
- utm_source: where the traffic comes from (instagram, newsletter, google)
- utm_medium: channel type (social, email, cpc)
- utm_campaign: campaign name (summer-sale)
- utm_term: the keyword in paid search
- utm_content: to tell apart different links or images in the same campaign
Frequently asked questions
Does UTM affect SEO?
No; UTM links are for measurement only. Don’t use them on internal links, and make sure your pages’ canonical tag points to the URL without UTM.
How do I shorten long UTM links?
You can use a link shortener; the short link redirects with the parameters intact.
Which parameters are required?
utm_source, utm_medium and utm_campaign should be used together; the others are optional.
Other free tools
SERP previewHow your title and description look on Google
Social share previewCheck Open Graph and X cards
Content & keyword analysisWord count, density and readability
E-E-A-T & author checkerAuthor, date, organization and trust signals
SEO analysis80+ checks, category scores and prioritized recommendationsPopular
SEO site auditTechnical and on-page checks for up to 15 pagesPopular
See where your site stands in 20 seconds.
Find your technical issues and AI visibility gaps with a free analysis, then leave the fixing to AutoAiSeo.
- No card required
- 5-minute setup
- Cancel anytime